If you want to dominate your community, Jake from Cornerstone Pub is the perfect example. He hit his community with a banger pop-up for Christmas, and it wasn’t just selling away at you; it was designed to dominate their attention. And he kept doing this with different promotions, and when you take a step back, you start to see how he makes his community think of him at all times, rather than when they’re just feeling a certain type of food…
For the full episode and more fire content like this, check out my podcast Restaurant Marketing Secrets, where I explore how restaurants can transform their marketing to fight the big brands and take control of their communities again. Link below.