The most powerful marketing tool your restaurant has is sitting in your pocket — and almost none of your competitors are using it. In Week 8 of this 13-week series, Matt Plapp breaks down a simple three-step video strategy that lets an independent operator out-story and out-move the chains.
In this session, Matt Plapp (CEO of America’s Best Restaurants) shows the three videos you should record every week — tell your stories, sell your community, sell your food — plus why live beats recorded when you’re starting, how to get past perfectionism, and real results from restaurants doing it.
⏱️ CHAPTERS
0:00 The secret tactic hiding in your pocket
0:42 Week 8: the 3-step video strategy
0:52 Now, should, could: your sales gap
1:44 Who is Matt Plapp / ABR
2:50 Chains everywhere — compete on the phone
4:33 You’re running a media company now
6:08 The ABR framework: Attract, Build, Retain
7:04 The 3-step video formula
8:01 Video 1: Tell your stories
10:03 Video 2: Sell your community
11:00 Video 3: Sell your food (the oil-change lesson)
14:15 Real example: CJ at Pizza Villa (20K views)
15:28 Heather at Go Fish: a slow night turned packed
16:20 Jack at Blazioli’s: why the views add up
18:22 Live vs. recorded — perfection kills you
20:16 Get yourself a “nuance spotter”
21:58 Forget how you look or sound
22:39 Take massive action before you judge yourself
24:18 This week’s homework: a one-sentence, one-ask email
🍽️ ABOUT AMERICA’S BEST RESTAURANTS
We help independent restaurants win more customers with grassroots + digital marketing that actually works — win new customers, win back the ones who forgot about you, and get your best customers visiting more often.
👉 Schedule a marketing consult: https://business.americasbestrestaurants.com/win-appointment
👉 Take our free restaurant marketing audit: https://business.americasbestrestaurants.com/audit
👉 See marketing case studies from our clients: https://business.americasbestrestaurants.com/restaurant_marketing_case_studies
👉 Download our free marketing + social media plan: https://business.americasbestrestaurants.com/attention-plan-download
👉 Apply to be featured on the ABR Roadshow: https://roadshow.americasbestrestaurants.com/get-featured
#RestaurantMarketing #RestaurantOwner #VideoMarketing #RestaurantSocialMedia #FacebookLive
