Community is the one thing a big brand can never buy. Little Italy Ristorante understood that. When three men from their community passed away during the conflict in Iran, they did not look away. They created a promotion to bring people together, honor those who were lost, and carry their neighbors through a hard moment. It was the right thing to do, and it was also a masterclass in every marketing fundamental we teach. That kind of connection is what separates good restaurants from unforgettable ones. Learn how to build it using the link in my bio.