One of the weirdest things that can help restaurant owners sell gift cards, or anything, to customers is identifying who buys their catering. Then close your eyes and picture them in your restaurant, who they are, what they do, then just call them. I was once on a podcast with Chris Chase, and I told him about this. I don’t take credit for this. I once learned this from a business coach some time ago, but after we got done with the podcast, some time after, he called up his catering customers, sold $12,000 of gift cards to 15 people…