Do you market yourself or your business the way you do because “that’s the way it’s always been done”?
Truth be told, your answer is probably “Yes”. It’s a lot safer to follow the status quo, but can your business reach its full potential by doing business this way? If you’re happy with how things are going….great. But maybe, just maybe, there is a better way.
A classic example of someone who thought there was a better way was Henry Ford. Up until Ford’s assembly line concept, automobiles were constructed from the ground up in one location in the factory by one team of workers. Mr. Ford is often credited with the invention of the assembly line, which is incorrect, instead he took an idea from one industry and put it to use in his industry. The idea of building a car via an assembly line came to him during a visit to a sausage packing plant in 1908. The sausage company used an assembly line to package their product and when he saw it, Ford thought the idea could work for building cars. Over a period of 5 years he refined the concept and in October of 1913 Ford launched his moving assembly line and the rest, as they say, is history.
If Mr. Ford played it safe and stuck to the idea of “that’s the way it’s always been done”, the Ford motor company, and the automobile industry as a whole, would not be what it is today.
So take a look at how you market yourself or your business. When was the last time you tried a new idea? I would be willing to bet it’s been a long time. Maybe it’s investing in an electronic media you’ve never used (TV, Radio). Maybe it’s diving head first into the world of Social Media (if you are not using Social Media you are missing out). Maybe it’s changing the way you position your business in the mind of your potential customer. If you haven’t tried something new in a while, do it now.
Successful ideas are all around you and chances are there are some really good ones in places you would never imagine. (Who would have thought the sausage industry would forever change the automobile industry?)