Meet The Team

Restaurant Marketing LOGO Long

Matt is the CEO of Restaurant Marketing That Works, a national restaurant customer acquisition firm.  We have 25+ full and part time members of our team.  Below you'll find our management team of restaurant marketing specialists.  Our entire team has one goal, to help restaurants find new, frequent and lost customers...and keep those customers COMING BACK over and over again!

matt plapp bw

Matt Plapp

CEO / The ROI Expert / Wearer Of Many Hats

I’m the CEO of Driven Media Solutions, a full service marketing firm located in Cincinnati & Northern Kentucky.  I have over 18+ years of experience in small business marketing in the region.  From Corporate America to Locally Owned companies,  I’ve been involved in most forms of marketing and have seen the good, the bad and the ugly.  I have a strong passion for Guerilla & Grass Roots Marketing, Social Media and Internal Marketing Strategies.  My goal is to help you create and implement a plan that will work as a foundation for your company’s brand. 

Duane Plapp

Duane Plapp

Sales & Relationships Expert

Do you want to meet the Michael Jordan of Sales Training?  My father, Duane Plapp, is just that.  If you or your staff need help building better client relationships and closing more deals then you need to meet my dad!

S. Duane Plapp Sr. has the knowledge and experience of running a business in today’s environment. He knows the importance of a referral relationship and the need to develop business by referral. He is a veteran entrepreneur and an experienced manager. He has traveled from coast to coast motivating & inspiring audiences. Duane has a knack for making trainings exciting and interesting. Many consider Duane to be one of the top referral experts in the country. His personal mission is helping others find the simple way to achieve personal and business success. He is not only masterful as a business and networking coach, but he goes the extra mile, is always early, cares deeply for those he’s working with and wants your success as much or more than you do.  Contact Duane today to get your masters in referral marketing, or 859-240-6428.


Doug Smith

Doug Smith

Director of Sales

Doug handles all of the sales efforts at ROI Experts.  He's a 27 year marketing vet with 27 years in all parts of radio advertising and programming.  Doug and Matt met in 2000 while selling radio and event advertising for WGRR, B105 & Q102 in Cincinnati.  Doug also worked with their digital department 2060 digital dealing with local businesses on their marketing programs.  

Matt & Doug always agreed on one thing, Mass Media could not PROVE ROI and it was the toughest part of the job, so it only made sense for Doug to join the ROI Experts and help spread the word about the ROI Engine program.


Mark Lester

Mark Lester

Account Management

Mark helps the ROI Experts monitor the campaign stats.  On a daily basis he reviews our restaurant clients ROI Engine campaigns.  He overseas Facebook & Instagram ad costs as well as redemption #s to make sure you restaurant clients are getting the VERY BEST ROI.

Tonya Johnson

Tonya Johnson

Marketing Director

Tonya is a Northern Kentucky native. She’s enthusiastic about art and exercising (especially lifting REALLY heavy stuff), which is how we met. She started doing Crossfit at my gym and jumped when she had the opportunity to help create fliers and market a fundraiser we threw. At that moment, I realized her potential and knew that we needed her on the ROI Experts team.

Now, Tonya is responsible for creating content for our agency and our clients. She handles posts, broadcasts, emails, and editing major team projects, she's one of the only one of us who knows Grammar:) Tonya also dabbles in support functions for the team.


Ashley Mullins

Ashley Mullins

Director Of Operations

Born and raised in Northern Kentucky, she’s been with Driven Media since the early days.  A few years after starting Driven Media Solutions Matt found himself in desperate need of help.  In his weekly BNI meeting he asked for a referral to someone who was internet and computer savvy, thank goodness Ashley’s Mom was in there.  After a brief phone call Matt sent Ashley an assignment as a test.  Within an hour she was done with it and what she created blew Matt away.  She came on board that week on a part-time basis and over the years her role as increased dramatically.

Ashley helps with everything from Facebook ads to Messenger Bot sequences.  

Tom Mosher BW

Tom Mosher

Build Team Manager

Tom’s goal is simple, TO HELP US OVER DELIVER!

With experience in restaurant management, sales and marketing, Tom brings a unique perspective to the ROI Experts. Hospitality is in his DNA and he wants each client to have an amazing experience while working with us.

Tom analyzes the results our clients receive and figure out ways to go BEYOND their expectations.

He lives in Covington, Kentucky and enjoys riding his bike to the office during the warmer months.

Luis Rivera

Luis Rivera

Director of Over Delivery

Luis is a stickler for details and that’s why he’s in charge of launching our clients programs.  Luis has an IT background and in digital marketing.  When clients decide to work with the ROI experts, Luis makes sure the process gets off to the right start and go’s live as smooth as possible.  

Scroll to Top