Social Media should be SOCIAL!
Too many restaurants use Facebook and Instagram like the direct mail pieces you sent in the 1980s, pure advertisements.
One way to make your pages social is to ENGAGE your audience, and below are two easy wins you get with social media contests that have NOTHING to do with your food.
Football Championships Playbook – Copy & Paste These
Here’s your reminder that football weekends are attention goldmines.
The Facebook Giveaway Formula:
BUT here’s the key rule most people miss:
If your city is NOT playing → Guess the winner
If your city IS playing → Guess the score
Don’t mention trademarked team names→ “Chicago Bears” or use NFC/AFC/Super Bowl
Why? Because locals don’t want to guess if their city wins, they want to predict how big the win will be.
That means:
Run it once for the championships. Run it again for the Big Game.
That’s how attention turns into traffic.
Campaign #1: NFC & AFC Championship Weekend (But don’t use AFC & NFC)
Post Monday before the games and do ONE of these:
If your city is NOT playing:
“This weekend’s championship matchup: Detroit vs San Francisco.
Guess who wins in the comments below for a chance to win a $50 gift card!”
If your city IS playing:
“Our city is playing this weekend!
Guess the FINAL SCORE in the comments for a chance to win a $50 gift card!”
Deadline: Friday at 5 pm
Winner: 1 random correct guess
Campaign #2: The Big Game
Run the exact same play the week of the Big Game.
This isn’t about football – it’s about attention.
And attention leads to money.
Step 2 – Set the Rules
Guesses close Friday at 5 pm
One random correct guess wins
Winner announced after the game
Run it again the following week for the Super Bowl, but call it the “ Big Game” for trademark reasons, and you’ve now stayed top of mind for two straight weeks when everyone’s already paying attention.
– MP
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