Here are 3 simple steps to building a brand and sales funnel for your restaurant that will make you UNTOUCHABLE within 24 months.
Step 1 – Don’t be a M.I.N.O in your community
Member In Name Only – Stop simply existing as a business and become a local legend.
Step 2 – Tell Stories
No one needs to see your freaking food every day, but they’d love to hear about the local girls’ basketball team making waves.
Step 3 – HELP OTHERS
Local teams, nonprofits, and other business owners need help selling their products…SO HELP THEM!
Now, here is the copy and paste strategy to do this.
This is Matt Plapp’s DREAM 23
The process is simple: you’re going to find 23 people in your community that have influence, and you’re going to help them tell their story, raise money, and sell their stuff…and you’re going to do all of this through your business Facebook page.
I stole this from the DREAM 100 strategy that’s popular in the business world, and of course put my MP Spin on it.
There are many paths to take this, but here are my two favorite
Coaches – Find 23 coaches in your local schools.
Business Owners – Find 23 business owners around your restaurant.
DREAM 23 COACHES PLAN
Find 23 Coaches.
Make a connection with them.
Ask them to be a guest on a Facebook video. A simple 5-10 minute video for them to talk about their team, their fundraiser, their upcoming season…WHATEVER THEY WANT!
Schedule these interviews over the next 52 weeks.
DREAM 23 BUSINESS OWNER PLAN
Find 23 Local Business Owners.
Make a connection with them.
Ask them to be a guest on a Facebook video. A simple 5-10 minute video for them to talk about their business, what they sell, who they serve, a demo of their product…WHATEVER THEY WANT!
Schedule these interviews over the next 52 weeks.
So Matt, that’s only 46 weeks, I know! You’ll have some one-offs come up, and holidays will get in the way, but this will give you one year of content.
When you post these videos, you’ll invite the business/team/school to collaborate on them. You’ll also tag them and include links in the post to support them.
The goal is simple: to get one piece of video content on your page every week that’s not about you. A video that’s engaging, tells a story, and helps someone else.
AND GUESS what, there are many ways to do this to fit your style. In fact, here are two guys who do a great job of it.
Bravo Burrito – In this video, owner Mike Lardy is using his personal account to hype up an event, CLICK HERE to watch. He then shared this on his business Facebook page.
Stuff’D Steaks & Hoagies – I don’t know this owner, but he does exactly what YOU ALL SHOULD DO! CLICK HERE to check out one of his videos; he’s legit one of my favorites.
There you go, now get to it.
Get active, REALLY active in your community, tell the stories of those around you, and HELP THEM OUT!
-MP 
Today’s book and song…
Big Moeny Energy – Ryan Serhant
BRING EM OUT – T.I. – Get out in your community and BRING EM OUT!
