MPs Monday Minute - Changing Their Profile Pic SOLD FOOD!

Here’s a text I got from a friend and client last night

It’s simple: MONEY FOLLOWS ATTENTION.

We live in a society where attention is capital, and many of you aren’t taking advantage of it.

This restaurant made a simple change that created an update for her followers to see, and people came in and spent money.

You have massive opportunities every day to make posts across MANY platforms at a whopping expense of ZERO!

Facebook, Instagram, X, Snapchat, TikTok, YouTube, & LinkedIn are ALL FREE, yet most of you skip posting on them every day.

Here’s an example of an audit I did for a restaurant owner last week. He wanted my opinion on how he could improve his marketing to drive sales. So I started off with some basic research.

First, I always check whether they are taking enough action.

Second, is his action any good, or does he suck at using social media 🙂

He made 22 posts in 31 days, which sounds decent, right?

Here’s the problem: They missed 15 days completely.

That’s 15 days their local competitors got attention, and they didn’t. – 15 days where their best content never got posted. – In 15 days, their customers forgot they exist.

In today’s game, attention is the new rent, and if you’re not paying it daily, you’re getting evicted from your customers’ minds.

But Here’s the 2nd Problem: Quality.

Most of those posts? Just food pics.

No face. No story. No reason to care.

They didn’t:

Show the owner making food
Highlight their team
Run a contest
Ask a question
Or give people a reason to engage

This goes back to the text I got. Guess what the updated profile picture was?

It was Cindi and her husband, the restaurant’s owners. This simple “update” got more attention than most of their content did in the past month.

It was really simple: the owners were holding a fire pizza.

If all you post is food pics, you’re not marketing, you’re just recreating your menu on social media.

What You Should Be Doing Every Week

People buy from people.

And if you’re the local Greek spot in a sea of burger joints and chains, your face, your team, your flavor, and your story need to be on display.

And here’s my Christmas gift to you, a FREE ATTENTION PLAN

https://business.americasbestrestaurants.com/attention-plan-download