“How many pizzas do you think we sell on an average Saturday?”
That’s what Circles & Squares Pizza Co. in Newark, Ohio, asked their audience: a simple question that exploded.
And here’s the beauty of it…
They didn’t post about buying pizza.
They didn’t push a coupon.
They didn’t scream “Order Now.”
They just asked a question.
And the results? Massive.
13 hours after posting, I saw:
34 shares
129 comments
50 likes
6,000+ views
And that number’s still climbing.
What made this post work?
They treated social media like it’s supposed to be treated: social.
Facebook and Instagram are not digital versions of Money Mailer or Valpak.
So stop posting like it’s 1997. Leave your direct mail tone off social media.
Instead:
Ask questions
Engage your audience
Have fun
Highlight your employees
Promote your community (yes, other businesses)
This one simple post crushed everything else they’ve posted recently, and they’ve got some solid food pics. But this? This lit a fire.
Why? Because people want to be part of something, not just sold to.
It’s called Social Media for a reason.
So be social.
Be human.
Be fun.
And for the love of pepperoni…
Stop only posting your pizza.
Have an awesome week…
– MP OUT.
This week’s song: Fireborn – Burn It All by Glum Aleks
This week’s book: Sell More Slices by Matt Plapp – Want a free copy? Email me and we’ll drop it in the mail today!