One of the coolest lessons I took from reading Giftology is how to actually give gifts the right way, especially in business.
Most people get this wrong. They hand out their own merch or branded shirts and call it a gift. That’s not a gift. That’s promotion. And it does nothing to build a real connection.
If you want to stand out, the gift can’t be about you. It has to be about them.
When you take the time to choose something personal, something tailored to the recipient, it signals effort. It shows you paid attention. It proves you value the relationship, not just the transaction.
That’s what builds loyalty. That’s what people remember.
The best gifts don’t advertise you. They represent how much you care, and they build strong relationships with your clients.