Most restaurants do not realize they are already behind. We created a simple marketing test for restaurants that covers key areas and asks one thing, are you doing this or are you not? Ideally, restaurants should score in the 40 to 60 range, but the average score is just 28. That is like getting a 20 percent on a calculus test. It is bad, but the good news is it is fixable. Every restaurant that joins America’s Best Restaurants reaches at least the 40 to 60 range by doing the basics, and we give them the tools to go even further. Avery from Little Italy is the best example we have seen. He took everything we gave him and pushed it farther than anyone else. That is why joining ABR matters. We give restaurants everything they need to get ahead of their competition and become the Michael Jordans of their community. Join here: https://americasbestrestaurants.com