Every Tuesday and Friday, some restaurants blast their whole database with a discount — and quietly train their best customers to spend less. Here’s how to actually use text message marketing for your restaurant, and the “spray and pray” mistake that’s killing your profit.
In this session, Matt Plapp (CEO of America’s Best Restaurants) breaks down how to do text and email marketing the right way: how often to send, what to send, and why discounting your entire list is a losing game.
⏱️ CHAPTERS
0:00 How to (and how NOT to) text your customers
0:22 Why we want independent restaurants to win
0:51 What most restaurant texting companies get wrong
1:44 The “Tuesday & Friday blast” trap
2:09 Why constant discounts kill your profit and your brand
3:00 The math: 5,000 texts → 15 orders
3:30 The email + text formula that actually works
4:01 How often you should text (and what to send)
4:26 Stop the “spray and pray”
🍽️ ABOUT AMERICA’S BEST RESTAURANTS
We help independent restaurants win more customers with grassroots + digital marketing that actually works — win new customers, win back the ones who forgot about you, and get your best customers visiting more often.
👉 Schedule a marketing consult: https://business.americasbestrestaurants.com/win-appointment
👉 Take our free restaurant marketing audit: https://business.americasbestrestaurants.com/audit
👉 See marketing case studies from our clients: https://business.americasbestrestaurants.com/restaurant_marketing_case_studies
👉 Download our free marketing + social media plan: https://business.americasbestrestaurants.com/attention-plan-download
👉 Apply to be featured on the ABR Roadshow: https://roadshow.americasbestrestaurants.com/get-featured
#RestaurantMarketing #RestaurantOwner #TextMarketing #SMSMarketing #RestaurantMarketingTips
