📰 NOT FAKE NEWS: Marketing Food Discounts Are an Advertising Expense 📰
Food costs associated with discounts hit marketing and promotions under your ad budgets, NOT your food cost!
If 100 people redeem a $4 item in one month, that’s $400 that hits the advertising line on profit loss… NOT your food cost!
If you associate your food costs with anything else, it throws everything off. You have to associate the expenses incurred on your promotions on the front-end to the advertising expense… NOT your food cost!
Promotions should go against your AD BUDGET!
Learn more here: https://roiexperts.live/67