📰 NOT FAKE NEWS: Marketing Food Discounts Are an Advertising Expense 📰

📰 NOT FAKE NEWS: Marketing Food Discounts Are an Advertising Expense 📰

Food costs associated with discounts hit marketing and promotions under your ad budgets, NOT your food cost!

If 100 people redeem a $4 item in one month, that’s $400 that hits the advertising line on profit loss… NOT your food cost!

If you associate your food costs with anything else, it throws everything off. You have to associate the expenses incurred on your promotions on the front-end to the advertising expense… NOT your food cost!

Promotions should go against your AD BUDGET!

Learn more here: https://roiexperts.live/67

Matt Plapp

I’m the CEO of Driven Media Solutions, a full service marketing firm located in Cincinnati & Northern Kentucky. I have over 18+ years of experience in small business marketing in the region. From Corporate America to Locally Owned companies, I’ve been involved in most forms of marketing and have seen the good, the bad and the ugly. I have a strong passion for Guerilla & Grass Roots Marketing, Social Media and Internal Marketing Strategies.
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