Ray Wiley, owner of the Hot Head and Rapid Fired Pizza chains, has built a GIANT database using our Restaurant Marketing That Works program. In his experience, our customer acquisition efforts rival that of bulk mail, but there are additional benefits to our digital efforts versus physical coupons.
Chris says, “Bulk mail conditions your regular customer to only come in when they get a coupon, and that’s the downside. … With what we’re doing with your program, we can target people who, theoretically, are not customers and we know that, best case scenario, about half of the people coming in are net new to the restaurant. That’s what we have to do to build a business”
