If a restaurant gets us into their place of business through organic reach, can they capture us once we come? Let’s check out what The Gruff does to collect our information and eliminate the “Hope & Pray” method of getting us to return as repeat customers.
I received a recommendation for The Gruff, a pizza restaurant in Northern Kentucky. They also had great Yelp reviews and good social media posts. It’s an amazing restaurant, so of course I wanted to try it. BUT they didn’t try to collect my information to incentivize me to return – no email, no phone, no birthday collection. These are simple, easy ways to get repeat customers!
