Pizza Restaurant …$235.86 = $4,177 in Sales & a Database of 1,048 Customers

Pizza Restaurant …$235.86 = $4,177 in Sales & a Database of 1,048 Customers


$235.86 = $4,177 in sales & a database of 1,048 customers.


Here’s the story…
This is a client we’ve worked with for 18 months. As you can see, we turned off our restaurant marketing program during the summer.

On September 7th we turned the FIRE HOSE back on!

Here’s what’s happened in the past 3 weeks:

Our ads have reached 24,195 locals and we gained 53,937 impressions.
That’s awesome, right? Yeah, it’s OK, but that’s just tip of the iceberg.

The post goal was to gain ENGAGEMENTS and it DID!
We had 2,191 post engagements and that drove 982 people to join the program with their cell phone number and email through messenger.
That’s $0.23 per opt-in!!!!!

Now that we have that database, we can SELL PIZZA!

In those 3 weeks, 121 customers walked in and spent over $4,100.
Think about that… over 10% of the people who opted in through a Facebook ad walked into the restaurant and spent money!

So that’s how we spent $235 on Facebook ads to gain 2,000+ engagements that built a database of 1,000+ and drove an immediate impact of $4,000+.

This database will drive over $25,000 in the next 12 months.
Ask yourself, what’s the ROI on $235 spent for $25,000???


Matt Plapp

I’m the CEO of Driven Media Solutions, a full service marketing firm located in Cincinnati & Northern Kentucky. I have over 18+ years of experience in small business marketing in the region. From Corporate America to Locally Owned companies, I’ve been involved in most forms of marketing and have seen the good, the bad and the ugly. I have a strong passion for Guerilla & Grass Roots Marketing, Social Media and Internal Marketing Strategies.
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