While you need to be focused on the amazing dough you create for your pizza, you should be just as concerned about dough hiding in your customer database!
Too many operators are using HOPE & PRAY as their marketing plan. You’re hoping customers will remember the great pizza and service and praying they come back.
Instead of HOPE & PRAY, let’s put in place a system that brings them back like clock work. That system is your customer retention plan, which we’ll cover later, but in order to make a retention program work you need PEOPLE’S information. More importantly, you need the people who are currently giving you DOUGH!