Restaurant Marketing That Works – Chapter 5 – How To Build A Restaurant Email & Text Database

Come with me on the journey to write my 3rd book, Restaurant Marketing That Works. Each week I’m writing a new chapter and recording the audio to let you hear it first.

This week we talk about building a database and the POWER that an email and text database can have on your restaurants marketing. Too many restaurants don’t know who their customers are and don’t have a systematic way to reach them. If you really want to grow your business every year, you must build a database of customers who know, like and trust your restaurant.

To follow the journey, click below.

Matt Plapp

I’m the CEO of Driven Media Solutions, a full service marketing firm located in Cincinnati & Northern Kentucky. I have over 18+ years of experience in small business marketing in the region. From Corporate America to Locally Owned companies, I’ve been involved in most forms of marketing and have seen the good, the bad and the ugly. I have a strong passion for Guerilla & Grass Roots Marketing, Social Media and Internal Marketing Strategies.
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