Video and Ad Retargeting

Right now, social media ads are so cheap! The ads that are running right now are primarily only boosted posts, and they aren’t targeting the right audience. You should be targeting based on demographics like gender, visit frequency, marriage status, etc., to reach your best customers and people who look like your customers!

Use whatever you have to build your database! Once you build that database, you can then target your audience accordingly.

Want to find out more about retargeting and custom audiences? Check out my segment from the Restaurant Recovery Reset & Resurgence Show, right here:

#MattPlapp #messengermarketing #facebookmarketing #restaurantmarketing #socialmediamarketing #digitalmarketing #retailmarketing #restaurants #retail #ROI #ROIEngine #entrepreneur

Matt Plapp

I’m the CEO of Driven Media Solutions, a full service marketing firm located in Cincinnati & Northern Kentucky. I have over 18+ years of experience in small business marketing in the region. From Corporate America to Locally Owned companies, I’ve been involved in most forms of marketing and have seen the good, the bad and the ugly. I have a strong passion for Guerilla & Grass Roots Marketing, Social Media and Internal Marketing Strategies.
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