Recently I sat down (virtually) with an entreprenuer from Australia, @Gavin Williams to talk about WHAT a marketing program should be able to prove.
In this video we talk about how to understand what a marketing program SHOULD bring to the table. This is important for all business owners and agencies to understand, because you need to know how to eveluate what you’re doing in order to stop that marketing or double down.
We get into the results of 2 restuarant campaigns and disuss the value of the exposure the ads are getting, the value of the database and what percentage the ACTUAL sales should be responssible for.
Ask yourself this. If you spent $1,000 on a markting campaign and got these #s would you be happy
#1 – Spent $250 and reached 30,000 people, received 1,200 engagements on your ad and 500 comments?
#2 – Spent $250 and grew a messenger and email database by 500 people that YOU owned and could talk to whenever you wanted.
#3 – Spent $500 and received $2,500 in sales, 100% trackable sales that is fom these efforts alone?
If you want to find out how you can see results like this for your restaurant or your agency clients click below and let’s schedule a FREE conversation. I’m an open book and I won’t hold anything back. Once you click I’ll send you a message through Messenger to get your scheduled.