I see restaurants signing up with these database marketing companies all the time, and it blows my mind that people actually pay for this.
Here’s what you’re getting. A blast to your database every Tuesday and Thursday, full of garbage promotions. Maybe you get a small bump in sales. But you’re leaving a mountain of potential on the table.
Let’s say you own a pizza shop and you’re blasting out 20% off pizza. You think that’s a good offer. It’s not. You’re actually scaring customers away with that.
That offer is trash. Here’s what works instead. Give them a free large pizza in exchange for their information. That’s an offer people actually want. And it gets them spending more with you over the long run, not less.
Stop paying someone to blast your list with offers that cost you customers. Learn how actually to build a database and how to properly promote it to make you money. Click the link in my bio, and we’ll show you how it’s done.