Two restaurants ran an ad this week.
The first one targets the whole town with their catering. Everybody sees it, nobody gets captured. They tried to capture a broad audience with a niche offer. This one wasn’t with us.
The second one targets the people who actually cater, and is also designed to be engaged with, and is seamless to get their data. This one was with us.
The first ad is a guess. The second is a machine.
The point of the ad isn’t tonight’s sale. It’s the data. Once you have the customer’s info, you can bring them back next week, next month, all year. One visit becomes a regular. A regular becomes recurring revenue.

If you want ads that look like the second restaurant. Click the link in my bio to learn how we can help you at ABR.