Every single time that you buy marketing from something like radio. Guess what you need to do if you want to do it again… You need to pay again.

It’s renting your audience’s attention; you don’t own that attention, it’s whoever is selling that marketing for you that owns it.

So instead of relying on renting your customer’s attention, why not start owning? Start collecting their data, start building a database, and it will help you retain their business more easily and cheaply.

Want to stop renting and start owning your customers? Click the link in my bio to see how ABR makes it happen.