One of the weirdest things that can help you sell more gift cards, or really anything, is identifying who buys your catering.
Pull that list. Close your eyes and picture them in your restaurant. Who they are. What they do. Then just call them.
I don’t take credit for this one. I learned it from a business coach years ago. But I shared it on a podcast with Chris Chase, and after we wrapped, he went and did it. Called up his catering customers.
He sold $12,000 in gift cards to 15 people.
That’s the power of knowing your database and picking up the phone instead of hiding behind a screen. Most restaurant owners are sitting on a list like this right now and doing nothing with it.
Want to learn how to actually use the customer data you already have? Head to the link in my bio, and we’ll show you where to start.