Most restaurants flood the calendar with tiny promotions and go deep on none of them. In Week 6 of this 13-week series, Matt Plapp shows how to take one simple idea — like back to school — and turn it into a major monthly promotion, using the structure every restaurant should run month after month.
In this session, Matt Plapp (CEO of America’s Best Restaurants) breaks down the seven rules every promo needs, the 13-step promo blueprint, why your graphics should be done weeks ahead, and how stacking one big promo a month on top of your foundations gets you to the pot of gold.
⏱️ CHAPTERS
0:00 Turning back-to-school into a monthly promo
0:48 Now, should, could: your sales gap
1:41 Who is Matt Plapp / ABR
1:57 The 4 wins — and beating the chains
3:02 Competing through your customers’ phones
3:25 The restaurant owner’s changed job
4:14 Build your dream team
4:59 The ABR framework: Attract, Build, Retain
6:37 Your marketing plan within the plan: monthly promos
6:49 Why back-to-school is a goldmine
7:13 One big promo a month — do less, go deeper
9:45 The 7 rules every promo needs
12:10 The 13-step promo blueprint
13:56 Graphics: start 6–12 weeks early
14:20 Sales efforts: get your team selling it
16:16 The best opportunities to win each month
17:01 The promo planning document
20:08 This week’s homework: go live on Facebook
🍽️ ABOUT AMERICA’S BEST RESTAURANTS
We help independent restaurants win more customers with grassroots + digital marketing that actually works — win new customers, win back the ones who forgot about you, and get your best customers visiting more often.
👉 Schedule a marketing consult: https://business.americasbestrestaurants.com/win-appointment
👉 Take our free restaurant marketing audit: https://business.americasbestrestaurants.com/audit
👉 See marketing case studies from our clients: https://business.americasbestrestaurants.com/restaurant_marketing_case_studies
👉 Download our free marketing + social media plan: https://business.americasbestrestaurants.com/attention-plan-download
👉 Apply to be featured on the ABR Roadshow: https://roadshow.americasbestrestaurants.com/get-featured
#RestaurantMarketing #RestaurantOwner #RestaurantPromotion #RestaurantSales #BackToSchool
