Struggling to keep up with your restaurant’s social media? You’re not alone—and most owners fall into the same trap: posting endless food pics and hoping for likes. In my latest article for PMQ Pizza Magazine, I break down how restaurant owners can now “hire” their own AI Marketing Director using a Custom GPT. This tool helps you plan a full month of engaging, story-driven content in just minutes—without needing a big team or expensive agency. If you’re tired of guessing what to post, it’s time to become a restaurant AI Marketing Ninja.  Once the article is published, I’ll link it here.  But until then, watch the video above (there’s no audio) to see how I got the social media plan below. 

Something to keep in mind here is that I’m using Geoff Woods’ structure of “Context, Role, Interview & Task”.  

Meaning I gave Chat GPT what I was thinking. Then I told it how to act, as my marketing director. Next, I had to let them interview me, to pull the correct answers out of me. And finally, I gave it the task of what to create, the plan for May  

May 2025 Social Media Campaign Plan

Weekly Campaign Types:

• Fun Question Post (1–2x/week)

• Community Event Highlight (1x/week)

• Pizza Special (1x/week)

• Appetizer/Dessert Special (1x/week)

• Restaurant Story or Legacy Post (1x/week)

• Employee Highlight (1x/week)

Week 1 (May 1–4)

• Thurs, May 1: Fun Question – “🍍 Pineapple on pizza – YAY or NAY? Let’s settle this once and for all!”

• Fri, May 2: Appetizer Special – Cheesy Bread Combo w/ Drink for $5 (Lunchtime push!)

• Sat, May 3: Pizza Special – $9 Tribute Pizza to Nonna begins! (Available all month)

• Sun, May 4: Community Event – Tease Kentucky Derby week + encourage locals to tag us in their Derby party pics!

Week 2 (May 5–11)

• Mon, May 5: Story Post – The origin of our restaurant: Nonna’s journey from Naples with $100 and a dream 🇮🇹❤️

• Tues, May 6: Fun Question – “🧀 Extra cheese or extra meat? You can only pick one!”

• Wed, May 7: Dessert Pizza Promo – $4 Dessert Slice for Pi Society members only

• Thurs, May 8: Employee Highlight – Matt Plapp’s Pizza Box Notes (with pics!)

• Sat, May 10: Community Event – Reminder for Union Business Mixer coming May 28

• Sun, May 11 (Mother’s Day): Heartfelt post from YOU about your mom + invite others to share a memory and photo in the comments 💐

Week 3 (May 12–18)

• Mon, May 12: Fun Question – “Bacon or Pepperoni? 🥓 vs. 🍕 Time to choose your fighter!”

• Tues, May 13: Appetizer Special – FREE cheesy bread with any 2-pizza order (Tue/Wed only)

• Wed, May 14: Pi Society Push – Share how to join + free pizza offer + link to sign-up

• Fri, May 16: Pizza Highlight – Spotlight on the Hot Honey Pepperoni 🔥🍯🍕

• Sun, May 18: Community Event – Burlington Antique Show

Week 4 (May 19–25)

• Mon, May 19: Story Post – Share the family photo of Nonna and your parents in the kitchen (60s vibe)

• Tues, May 20: Fun Question – “Meat Lovers or Veggie Supreme? Which team are YOU on?”

• Wed, May 21: Dessert Pizza Promo – $3 Slices from 11am–3pm (Lunchtime promo)

• Thurs, May 22: Employee Highlight – BTS video of Matt folding boxes + fun music

• Sat, May 24: Pizza Reminder – Only 1 week left for the $9 Tribute Pizza!

Week 5 (May 26–31)

• Mon, May 26 (Memorial Day): BOGO Pizza Promo – All day long 🍕❤️🇺🇸

• Tues, May 27: Fun Question – “What’s the most underrated pizza topping ever?”

• Wed, May 28: Community Highlight – Union Business Mixer recap or shoutout

• Fri, May 30: Final Call – Last weekend to grab the Tribute Pizza for $9!

• Sat, May 31: Thank You Post – Recap of the month, celebrate Nonna, tease what’s coming in June 💥