Every one of you needs more sales.

Today I’m giving you a HACK that’ll bring in more cash…

When you’re willing to give a little out.

There are 4 ways to grow your sales:

1. Get new customers

2. Win back lost customers

3. Increase how often your best customers visit

4. Get everyone to spend more when they come

    

But here’s the glue that holds all 4 together:

CUSTOMER DATA.

Before we get to this week’s SALES DRIVING HACK, let’s agree on 3 facts:

1st – Your customers’ data is the #1 asset your restaurant will ever own.

If you’ve got their email, phone number, and Messenger sub…

You’ve got the power to drive sales on YOUR terms.

2nd There are 3 key places to collect data (in this order):

1. In-store

2. On your website

3. On social media

 3rd Customers whose data you collect inside your 4-walls are 2X more likely to return within 30 days – IF you market to them right.

The most important part of gathering data?

Your call to action.

In his book $100M Offers, Alex Hormozi calls it:

“An offer so good people feel stupid saying no.”

We’ll call it an OSG from now on.

Here’s the HACK: The FREE CASH Promo

Everyone loves CASH.

I’ve proven this again and again.

At trade shows like Pizza Expo, I run a promo called the “Money Bucket.”

Owners reach in, grab a bill – $10s to $100s.

All they have to do is:

1. Answer 3 questions

2. Scan a QR code

3. Give us their info so we can tag them in the video

It WORKS. And I’ve done it in restaurants too.

But this week isn’t about the Money Bucket (we’ll get to that soon).

This week is about the FREE CASH PROMO

Here’s how it works:

 1st – Order a GIANT sign (we use BuildAhead.com see mine below)

 2nd – On it, print this simple message:

“Scan this to register to win $100 cash

5 winners picked monthly.”

 3rd – the QR code takes them to your data capture form

(Use your CRM or Messenger flow – if you’re using our ManyChat build, we’ll even cap it to 1 entry per day)

 4th – Customers can scan every time they visit

 5th – Once a month, go LIVE on Facebook.

Stand next to the big sign.

Announce the 5 winners.

Recap how they entered: just by scanning when they visited.

 6th – When winners come in, take a selfie with them.

Post it – show the world this is REAL.

Recap

—  Giant sign with a QR code

—   QR code goes to entry form

—   Monthly FB Live to announce 5 winners

—   Selfies with winners to build social proof

—   Train your team to say: “Yo, scan before you leave!”

MP Out

This week’s song?

“MONEY” by Pink Floyd – because… duh. 

Listen on Spotify

This week’s book?

$100M Offers by Alex Hormozi

Grab it here