The competition has evolved, so you need to adjust accordingly. Back in the day, there were a few local restaurants per mile; they were usually staples and never had much competition. However, now there can be up to 20 in the same distance, most of them being soulless franchises, businesses with virtually unlimited budgets compared to yours. They take up more physical space, but you have something they don’t… Story. You are more in touch with your community, you are more likable, and you have more culturally in tune food. So you need to capitalize on this with digital marketing. To learn more about how you can achieve, check out my podcast using the link below.