Want to build the ultimate monthly promotion for your restaurant — and the assembly line that makes it happen every single month? In Week 7 of this 13-week series, Matt Plapp breaks down exactly what he’d do to dominate a September promo around NFL, college, and high school football.
In this session, Matt Plapp (CEO of America’s Best Restaurants) walks through the promo rules and the 13-step blueprint, then builds out a live football example: team swag, in-store graphics, weekly score contests, dine-in and carry-out offers, using email to drive action, and retargeting the people who engage.
⏱️ CHAPTERS
0:00 Build the monthly promo assembly line
0:35 Week 7: the September football example
1:03 Now, should, could: your sales gap
1:54 Who is Matt Plapp / ABR
2:18 The 4 wins — and beating the chains
3:32 Owning attention on the phone
4:06 You’re running a media company now
5:26 The ABR framework: Attract, Build, Retain
5:53 Change the narrative every month
7:04 The promo rules recap
9:33 The 13 steps every promo needs
14:44 What I’d do in September: football
16:14 Team swag and starting conversations
17:06 In-store graphics + QR to a Facebook contest
18:08 Building the dine-in sales offer
18:38 Carry-out, delivery, and the easy button
19:00 Weekly score contests
20:06 Using email to drive action, not just sell
20:41 Retargeting the people who engaged
21:56 Have fun with it
23:14 This week’s homework: meet customers at back-to-school
🍽️ ABOUT AMERICA’S BEST RESTAURANTS
We help independent restaurants win more customers with grassroots + digital marketing that actually works — win new customers, win back the ones who forgot about you, and get your best customers visiting more often.
👉 Schedule a marketing consult: https://business.americasbestrestaurants.com/win-appointment
👉 Take our free restaurant marketing audit: https://business.americasbestrestaurants.com/audit
👉 See marketing case studies from our clients: https://business.americasbestrestaurants.com/restaurant_marketing_case_studies
👉 Download our free marketing + social media plan: https://business.americasbestrestaurants.com/attention-plan-download
👉 Apply to be featured on the ABR Roadshow: https://roadshow.americasbestrestaurants.com/get-featured
#RestaurantMarketing #RestaurantOwner #RestaurantPromotion #FootballSeason #RestaurantSales
