You need one promotion that brings the same customers back every single week.

Brian Picard was my favorite. It’s called Steve’s Meal. One of his employees, Steve, brought home $29 worth of food to feed his family of six. So Brian built a weekly promo around that same meal, at that same price. No discount. No gimmick. Just a story people can’t stop ordering.

Want a promo idea like this for your restaurant? Head down to the link in my bio.