When I worked with Hofbrahaus in Newport, they were struggling to make money on Mondays. So, to solve this issue, I took advantage of our segmented database and targeted our most loyal customers, who paid to be a part of our stein master club. We invited them to a new promotion called Menu Monday, where they got to try out appetizers for free while drinking their favorite beer. By segmenting customer data and targeting them with promotions and rewards for their loyalty, we were able to make Mondays much more profitable.

Want to dive deeper into strategies to drive more traffic to your restaurant? Watch this video on my channel now:

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