Jersey Mike’s direct mail is a perfect example of what not to do. In the last year, after multiple meetings, they chose to send generic coupons instead of actually communicating. No phone call. No real conversation. Just paper in the mailbox that gets ignored.
Your customers do not want more mail. They want connection. They want to feel like you know them. The most effective marketing is still personal, and nothing is more personal than a real conversation.
If you are a restaurant owner struggling to get catering off the ground, this matters more than ever. Catering is not built on coupons. It is built on relationships, trust, and consistent outreach.
That is exactly where ABR comes in. We have helped thousands of restaurants across the country build real marketing systems that actually drive catering sales and serious profit.
If you are ready to stop wasting money and start growing, check out ABR here
https://americasbestrestaurants.com