Not enough restaurants take advantage of this, and I don’t understand it. You should be getting with sports team coaches in your area and hooking them up with free weekly meals. It might seem like you’re losing money, but in the long run, it will make you a boatload more than you spent. That’s all because they will naturally bring in more and more people who aren’t embedded in your community, and this will help turn them into loyal customers eventually. These coaches are promoting your restaurant for you, and all you have to pay for it is a free weekly meal.

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