They were struggling to get customers into their loyalty program.
So instead of telling them what to do from my office, I went there. Sat in the restaurant for 7 hours just watching. 0 employees asked a single customer about the loyalty program. Not one.

So the next day, I came back and straight-up bribed customers to sign up right in front of the staff. If your team isn’t asking, the program doesn’t exist.

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And to watch the full speech, check it out in the link in my above.