Avery is doing something with @LittleItalyGroveport that 99% of restaurant owners still aren’t—creating “reality TV” content for social media. Think about it: who’s tuning into NBC for reality TV these days? Hardly anyone. Everyone’s glued to their phones, scrolling through social media. Since we take our phones everywhere, posting online gives your content way more chances to be seen. More people, more accessibility, more impact.

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