It sounds counterintuitive, but once you think about it, it makes perfect sense.
A lot of companies, even ones with good marketers, make the same mistake. They email their list to bring in new customers and keep them coming back. Then, when they run the next offer, they send it to the same people who already redeemed the first one.
That makes no sense. Once someone has used the offer, leave them out of the next one.
We do this with Facebook ads, and it’s absurdly easy. It’s one of the reasons Facebook is the best place for restaurants to advertise. We regularly help restaurants run highly profitable campaigns like the one in this video, and if you want in on this (plus a whole lot more), head to the link in my bio to learn more.