Are you passing the buck?

Matt PlappBy now you are finding out if your marketing plan is working for 2011 and tweaking it to get the most out of your budget and staff.  I remember the days when I was cold calling in radio back in the early 2000’s and I’d call a customer this time of year to hear “Our marketing budget is gone until next year, call back in November”.  At first I took it and called back in the Fall.  Then I soon realized it was an easy way to get me off the phone.

2 Questions for you:

1.  Are your sales people settling for this classic blow-off?  If so you better change that before your competitors sales people realize it’s just a ploy to get off the phone and close a deal you missed.

2.  Are you using this to get the annoying sales people to leave you alone and not looking at new ideas that could help you increase profits?  I know the headache, for 10 years in retail I received hundreds of these calls per month.  It was tough to listen to everyone, but I was amazed at what I found out when I did.  I challenge you to take more of those calls serious and see what you might be missing.

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