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Below you’ll find daily highlights from my Instagram Reels and my daily blog, The Puzzle.  WHY did I call the blog “The Puzzle”, because building a business is like putting together a new puzzle every day and never having all of the pieces:)

From Zero to $27K: Matt Plapp’s Guide to Restaurant Marketing Success

September 13, 2024 / Matt Plapp /
Want to BOOST your restaurant's sales? Go here: www.GetDryver.com Looking to ENGAGE your community effectively? Go here: www.AmericasBestRestaurants.com In this video, I travel to Minnesota to share powerful restaurant marketing
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The Secret to Restaurant Success: Small Interactions, Big Returns

September 13, 2024 / Matt Plapp /
I’m starting to lose faith in humanity. For the third time in a row, I walked into my favorite pizza spot proudly wearing my fire pizza shirt, and yet, not
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Day 157 – The Puzzle – This Restaurant Social Media Campaign Drove Massive Attention & Sales

September 13, 2024 / Matt Plapp /
In 3 weeks, this restaurants Facebook page got: 558 Likes 653 Comments 51 Shares But more importantly, they gained the data of 409 customers.  Meaning of the 653 commenters, 409
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How to Make Your Restaurant Stand Out: Lessons from a Galactic Chicken Spot

September 12, 2024 / Matt Plapp /
What happens when you combine a chicken tender brand with outer space? You get the world's only galactic chicken restaurant! Sure, it might sound gimmicky, but it grabs attention. Maybe
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Day 156 – The Puzzle – Look, Don’t Ask. Most Answers Are A Click Away

September 12, 2024 / Matt Plapp /
Part of my job as the leader of our company is to make my team better. To teach them how to become better for our company, and maybe their next
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Day 155 – The Puzzle – How Facebook Comments Can Make Your Days Better

September 11, 2024 / Matt Plapp /
Let’s face it: owning a restaurant can be brutal.  Some days, your phone only dings when there’s a problem.   And this can be especially true when it comes to Facebook
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How One Change in My Routine Made Me Forget This Restaurant—Are You Losing Customers the Same Way?

September 10, 2024 / Matt Plapp /
This one change in my daily routine kept me from visiting this restaurant for 3 months! When I switched from driving my SUV to my car, my route changed—and so
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Day 154 – The Puzzle – I Guess Late Is Better Than Never For This Business Replying To My Online Review

September 10, 2024 / Matt Plapp /
This is from a review I left two months ago after getting my oil changed.  I ONLY did it because the young lady helping me asked me to AFTER she
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Old-school marketing tactics are costing your restaurant MONEY! #restaurantmarketing

September 9, 2024 / Matt Plapp /
Newspapers, magazines, billboards—they used to work, but times have changed. There is no way to track who’s seeing them, no chance to retarget those who forgot, and no control over
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