Who’s Matt? - Matt Plapp Skip to content

Who Is Matt Plapp?

1st, you'll rarely find me not rocking an orange mp branded shirt, but a party like the national buffalo wing festival calls for a party shirt 🙂

Husband, Father, Author, CEO, Marketer & Speaker

If you’ve made it this far, then you’re probably pretty familiar with the scene in this picture, me on camera… BUT WHO AM I?

yes, I love the color orange and if we ever meet there’s a 99.9% chance I’ll be rocking an orange shirt and some sweet orange kicks!

Next is my personal life. I’ve been a husband to Christy for the past 25 years and a father to Paige & Cole.  I’m an AVID marketer, CrossFitter, Author, Speaker, Consultant & Business Coach.

 I’ve owned my marketing firm since 2008, and since then, we’ve helped hundreds of companies market with a purpose: ROI! Since 2015 our primary focus has been to help independent restaurant owners, and today we help restaurants all over the country.

I commonly get asked, “Matt, what do you do”?

#1 –  I’m the CEO of America’s Best Restaurants & DRYVER. We help restaurants drive sales.  Then we help them brand, so driving sales is much easier.  restaurants do this by telling their stories and leveraging online marketing how you should   

#2 – I’ve written three books on restaurant marketing, and my 4th is coming out in late 2023.

#3 – I’ve personally traveled to over 1,000 restaurants to understand what works and what doesn’t regarding restaurant marketing. CLICK HERE to see what I learned on that path.

#4 – I’m the host of a daily podcast, Restaurant Marketing Secrets, that helps restaurants with an easy to digest daily tip.

At the end of the day, I exist to help restaurant owners WIN! And this didn’t start yesterday. In 1999, I began assisting restaurants to work for WGRR 103.5 with radio advertising. 

By 2008 I had become an accidental expert in digital marketing and turned my attention to consulting. Fast forward to 2015, and I’d created an online marketing strategy that helped restaurants FINALLY see results with their marketing and build their customer database like never before.

The video below tells my origin story and how I “accidentally” became an online marketing expert in 2003’ish. 

My Story, How I Got Into Digital Marketing & Consulting

Here’s me 6 years ago telling you how I got into this business.  Instead of updating it, you’ll see the raw, younger me 🙂

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