Who’s Matt? - Matt Plapp Skip to content

Who Is Matt Plapp?

Husband, Father, Author, Coach, Marketer & Speaker

If you’ve made it this far then you’re probably pretty familiar with the scene in this picture, me on camera…BUT WHO AM I!

First, I’m a husband to Christy for the past 20 years, then a father to Paige & Cole.  Next I’m an AVID marketer, CrossFitter, Author, Speaker, Consultant & Business Coach.  I’ve owned my marketing firm since 2008 and since then we’ve helped hundreds of companies market with a purpose, that purpose is ROI!  Since 2016 we’ve changed our focus to restaurants and today we help restaurants all over the world with our ROI Engine marketing platform.  I’ve authored 2 books in the restaurant marketing field, “Don’t 86 Your Restaurant Sales” & “Sell More Slices

I commonly get asked, “Matt what do you do”?

#1 I own a marketing firm that works with hundreds of restaurants nationwide on 4 programs I created for customer acquisition.

#2 I’ve written 2 books on restaurant marketing and have 2 more coming out this year.  I travel and speak on those topics at shows nationwide.

#3 I just launched a podcast (audio & video) MP TV to tell the story of restaurant owners and operators and how they run their business.

#4 I have a training program for 300 ad agencies around the world and teach the how to build an agency and help business owners grow their sales.

#5 I co-own a gym with 2 other partners, it keeps me in shape from eating out all the time:)

My focus is always on FOOD & DRINKS, but at Restaurants & Breweries.  I’ve been in Marketing since 1999. I won’t bore you with my life history (because that video is below), but I’ll tell you in a few sentences what I do.

I help restaurants acquire customers and build relationships with those customers through marketing that has an ROI!  Next I speak and write about how we do this and last I coach other marketers and restaurant owners on how to do it themselves.

My Story, How I Got Into Digital Marketing & Consulting