Category: Business Management

Marketing Must Do's For 2013

The Basics!    I remember in college our defensive backs coach would have us practice the most basic movements EVERYDAY.  We’d practice not having a false step when the ball snapped.  Then, I didn’t see the importance of it.  Now, I realize how important it is to always practice the fundamentals.  Whether you’re playing a sport,  running a retail […]

Do your reps understand ROI or your clients goals?

by Matt Plapp Recently the topic of ROI (return on investment) has been in the news more often.  It’s pretty easy to figure out why.  Companies are getting smarter and more frugal with their dollars.  Not just for marketing but for everything they do in their business. I remember a few years ago when I […]

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