Tech has to be your friend, especially if you own a restaurant in 2024.  

This past weekend, I saw this front and center at Texas Roadhouse. One of the most significant issues busy sit-down restaurants face is being unable to track down their servers, especially when it comes time to pay the bill. Well, not at Texas Roadhouse. They gave me an easy way to pay my bill without taking the server’s time, and it was seamless. Technology, like pay-at-the-table tablets, will help you leverage your biggest asset, your employees. 

One thing I did find odd, though, was the QR code above. In episode 744 of Restaurant Marketing Secrets, I mention how when you click the menu option on the tablet, it opens a QR code to scan for the menu. In a perfect world, this would be an all-inclusive experience, but I’m sure there’s a reason the menu is not on there.  

But I do love the VIP program that is front and center. I’ve signed up for it before, and it works great, so they get my thumb-up there.