Last week Google announced an update to its search engine and is now including social results when you are signed into your Google account. If you are logged into your Google account when you initiate a search you will start to see results from your connections on Linkedin, Twitter, etc. Search is changing rapidly and this move means that “keyword rank” is becoming a squishier metric as Google starts to return more personalized results that will vary from searcher to searcher. It also means that every sales and marketing organization should be focused on building their reach and that includes social.

Check out the video below for the skinny from Google: