Build your business on Stone
So you are now an entenpeneur and you are now going to create your business model. You ask “ Am I going to prospect by cold calling, advertising or direct marketing or am I going to build it through relationships”.
There are several questions you must answer:
-How long are you planning on staying in business?
What kind of business model do I want?
What future am I going to have?
What makes the most sense?
How much capital am I going to invest?
The answers are easy.
Build you business on a solid foundation which will stand the test of time. Relationships are the only way to build your business so It will stand the test of time. Relationships create trust and loyalty.
If we create business through cold calling and advertising we can create instant but short term income. There is no trust or loyalty established. So when we stop the advertising or price increases the income is gone. This is the same as building my house on the sand. Lets build our houses on stone. Stone lasts and sand erodes and then there is nothing left.
Relationships if developed properly will last a lifetime. If the advertising stops and the prices increase they are still there. If your price increases the client gives you the opportunity to keep the business because of the relationship. If that business comes from a cold call they just call someone else and never give you the opportunity to maintain their business.
The way to create business built on stone is through referral marketing strategies. It has been said that we all want to create our business through referrals but very few ever develop the methodology to make it happen.
By developing referral marketing strategies you can create CONSTANT CONTINUOUS PREDICTABLE REFERRALS WITHOUT COLDING CALLING WHICH WILL CREATE REFERRALS FOR LIFE.
Amazing an idea which will help us build our business on stone.
The next question : HOW DO WE DO THIS?
We need to get educated in referral marketing. We need to get immersed in the strategies of referral marketing. We need to get our referral partners educated by the referral marketing experts.
S.Duane Plapp Sr.
Coach and Certified Trainer