Matt In The News!

Who likes Pringles? 11 million Facebook fans

Premium content from Business Courier – by Tom Demeropolis and Kevin Cox, Courier Staff

Date: Friday, April 15, 2011, 6:00am EDT

Read more: Who likes Pringles? 11 million Facebook fans | Business Courier

Facebook is a growing part of many companies’ marketing efforts. Many Procter & Gamble Co. brands, for example, have hundreds of thousands of fans. Pringles, with nearly 11 million “likes” on its Facebook page, is the 71st most-liked page on the social networking site.

Matt Plapp, president of Driven Media Solutions, said even companies with big numbers need to talk to those fans.

“A lot of companies fail on consistency,” Plapp said. “If you’re talking one or two times a week, your competitors are talking four, five or six times a week.”

That can include testimonials, industry news and other pertinent information.

P&G isn’t the only local company seeking to build a Facebook following, of course. Here are the P&G brands and other local businesses with the most fans.


Tom Demeropolis covers real estate and retail for the Business Courier.
Contact him at tdemeropolis@bizjournals.com or (513) 337-9435.
Read his blog postings at Cincy Biz Blog.

Read more: Who likes Pringles? 11 million Facebook fans | Business Courier

Matt Plapp

I’m the CEO of Driven Media Solutions, a full service marketing firm located in Cincinnati & Northern Kentucky. I have over 18+ years of experience in small business marketing in the region. From Corporate America to Locally Owned companies, I’ve been involved in most forms of marketing and have seen the good, the bad and the ugly. I have a strong passion for Guerilla & Grass Roots Marketing, Social Media and Internal Marketing Strategies.

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