Why Red Lobster’s ENDLESS SHRIMP Backfired: What Went Wrong? #restaurantindustry

Red Lobster didn’t need to make their all-you-can shrimp promotion indefinite, but they did. Now bankruptcy is on the horizon! They brought in the wrong people and drove their profits into the ground.

Do your fans need a discount as an excuse to eat at your restaurant? The answer is NO. You just have to keep their attention with awesome marketing!

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#restaurantmarketing #redlobster #shorts

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