Where does America’s Best Restaurants ABR Roadshow Air?
YOU’RE WELCOME for it not being cable TV!
Ok, let me start with this. Cable and Network TV is DEAD!
In 2010 I had a monthly live event in Northern Kentucky titled “The Yellow Pages Are Dead,” and I got so much shit from people I knew in the industry. The worst part was business owners agreed with me but were still asking me why they should be on Facebook and the internet vs buying their same Yellow Pages ad.
Now, flash forward to 2024, and every week, my team will have conversations with restaurant owners about “Where our show airs.” They’ll ask, what channel? And when we inform them of the good news, that the ABR Roadshow, our DIGITAL only “TV show” that airs on the #2 platform for video consumption in 2024, FACEBOOK, some don’t get it.
They say, so it’s not on Cable TV?
We ask them, “How often do you watch TV?”
The answer is always “I don’t.”
Ok, do your customers do? And then we will give them stats, like the graph above that CLEARLY shows TV has dropped like a boulder thrown into a lake. And the funny part is, this graph isn’t considering AGE. It’s simply showing raw #’s. If you factor in the age, it would be 70% LOWER than YouTube and Social Media.
Everyone watching TV is the oldest of your customer base. And in the restaurant business, not the ones you need to grab. I am very close to my parents. They are in their 70s, and as they have gotten older, MONEY has become way more of a factor in their mindset than ever. And on top of that, they are creatures of habit. They go to the same restaurants every week. And last but not least, their dining party is likelier to be the two of them than a large group.
So now that I have stated the obvious by talking about your older customers, let’s get even more apparent.
Here we go, the statement that is going to break the internet.
YOUR CUSTOMERS ARE ON SOCIAL MEDIA!!!!
Holy shit, news flash, right?
But in all seriousness, we hear this all the time. And to be quite honest, I look at most restaurants’ online presence, especially their social media pages, it’s like NONE OF YOU GET IT!
EVERYONE 18-64 is easily reached on their cell phone, not their couch.
So, back to The ABR Roadshow and America’s Best Restaurants. In 2018, when I created the idea, I saw this coming from a mile away. My favorite show on Cable about local restaurants was losing its audience. On top of that, there was 100,000 X more opportunity to reach local diners on Facebook than a national cable show.
DID YOU KNOW that today’s best cable shows are reaching a few hundred people in your restaurant region? Meanwhile, episodes like you see below are garnering 30-40,000 LOCAL views and affecting restaurants where they need it, IN THEIR BACKYARDS! Heck, this episode is a week old and already at 8,300 views.
So, as I said above…TV IS DEAD, and we all have to wake up to the future. It’s more than likely what you’re reading this blog post on 🙂
