Todays podcast of Restaurant Marketing Secrets, Episode 577, is about the “no & know” funnel.  

In another word a funnel could be called an opportunity.  

An opportunity to DRIVE more customers through the door.

An opportunity to SELL MORE FOOD at your restaurant.

The term FUNNEL is common in the marketing world.  It’s a term we use to explain our plan with each particular opportunity to sell something.  When you get oil at the gas station and they give you that little paper funnel, it’s to help you get the oil into that small oil fill hole more efficiently and with out making a mess. 

In marketing, we aim to do the same.  We aim to gather your customers into a database and take them on a journey.  And that journey for your restaurant should ALWAYS end with them visiting for a meal.

So what are the “opportunities” in the restaurant space?  What funnels MUST exist or COULD exist?

Here are some of my favorites:

– New Customer Acquisition

– Frequent Customer Acquisition

– Lost Customer Acquisition

– Birthdays

– Catering & Business Decision Makers

– Charitable Affiliations

– Sports Teams

– Beer Drinkers

– Wine Drinkers

– Special Events

These are just 10 off the top of my head.

I want you to close your eyes and visual this with me.  Picture these 10 marketing funnels in front of you. Each funnel has new people being added every day.  Sometimes they are added to 4-5 funnels at the same time and working their way through it. Every day while you run the business and sleep these customers are working their way through an email, text, messenger and social media campaign.  They are being exposed to your brand and constantly given an EXCUSE to spend money with you.

AND NOW picture hundreds of customers dropping out of the bottom of those funnels and walking into your restaurant and spend money (Scroll down to see my amazing drawing of this ).  

The issue I see with all restaurants is predictable sales and customer traffic.  And that 100% comes from a marketing plan.  And that plan all comes down to not having these funnels created.

This is why we acquired Repeat Returns, to help restaurants get access to a software that puts people into the funnels they should be in and market to them DAILY with one simple goal, DRIVE SALES!   Stay tuned this year, we aim to create a 1 of a kind restaurant marketing platform that helps owners drive sales on auto pilot with funnels like this.  

Oh and be the way,  I highly recommend you watch our free trainings on funnels in ABR U, CLICK HERE to check those out.