Business decision makers are busy people. The day to day tasks of owning and operating a business are tough and most people never get the chance to experience this type of life. Which brings me to my “rant” about sales people. I’m a sales person and always have been. In my days of selling advertising […]
Category: Sales
HOW DO YOU NOT KNOW YOUR CUSTOMERS!
I had a conversation last week with a professional sales person that I thought I’d never have in 2015. We were talking about creating a marketing campaign to inform his date-base about the new business he just launched. I asked about the size of his database to which he said “what data-base?” During the next […]
It's A Customer Service Tool 1st, Sales Machine 2nd
Most small businesses and honestly “marketing experts” have not figured out the main reason you should be active and monitoring your Social Media platforms. I’ve always stated (and believed) the top reason to use Social Media is for SEO and branding. Secondarily as a great way to market your business on your own advertising medium. […]
December Seminar..Don't Miss This One!
Learn 5 Keys To Google SEO, Social Media, Branding Your Business and Email Marketing Now more than ever YOU can make a larger impact on your company’s marketing efforts. Not too long ago you were forced to find your customers and prospects through expensive mass media like Newspaper, Yellow Pages and TV. Now you can […]
What if you left your current job?
I remember back in the late 90’s when everyone was amazed that I had my sales contacts so organized. I’m not sure what got me doing this, but I had every company and client in ACT ( a computer contact software). I had their spouse’s name, their birthday, the last time we talked, etc. I […]
JUST LISTEN!
Recently I was pursued by an aggressive sales person from a Cincinnati media company. Their products are good and they’re a decent fit for my client, problem is they’re TOO LATE. I informed her the budget was pretty much spent for 2012 and there were limited opportunities. I told her there was a chance that […]
I hope your emails stop, or your phone dies
If constantly flowing water can erode rock and create the Grand Canyon, then imagine what constantly flowing emails can do to you. I was in Baltimore for a speaking engagement recently. I decided to stay a couple of extra days, rented a car, and traveled with my wife to Washington DC. I had never been. […]
How Much Are You Risking To Theft?
I recently attended a fraud prevention seminar at The Cintas Center hosted by US Bank. The speaker was Frank Abagnale (the movie “Catch Me If You Can” was based of his life) and he was great. It was eye opening to hear how much money is stolen every year from consumers and small businesses. In fact, […]
Are You Giving?
With 4th quarter fast approaching it is time to consider your client and employees. Now is the time to say Thank You; Thank you for your business through these tough times, for your hard work; thank you for the referrals, and thank you for your continued support. Giving a gift in the business world has […]
Are you building relationships?
Have you ever been sitting through a sales pitch and wondered what the other person is thinking about while the spew senseless product stats and talk your ear off? Are you tired of losing sales and clients because of price? Read below! In my past life in the boat business I can think how this […]
