“You need to do enough to let your clients take another step. Be visible, you can’t do too much at this point. Hightlight a different team member and menu item every hour”.

This was my advice in the webinar. As I reflect on 2001 and 2008 when I went through crazy times I can’t help but think “what if we had all these free marketing tools that we have today.”

On Tuesday March 17th I hosted 4 restaurant owners to talk about how they are tackling these tough times. The advice they all shared was amazing and will no doubt help many operators during this tough time.

????To view the full webinar, click below. ????
https://www.youtube.com/watch?v=3HZQft462p8https://www.youtube.com/embed/4uzPUEW3JP0

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“I don’t need to make a profit this month, I need to make sure employees are paid and we’re here next month.”

Brian is doing whatever it takes during this tough time. Brian owns a 1 location BBQ restaurant and his insight in the webinar this week was something you all need to see.

On Tuesday March 17th I hosted 4 restaurant owners to talk about how they are tackling these tough times. The advice they all shared was amazing and will no doubt help many operators during this tough time.

????To view the full webinar, click below. ????
https://www.youtube.com/watch?v=3HZQft462p8https://www.youtube.com/embed/zGy2Doqf5I0

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https://www.youtube.com/embed/3HZQft462p8

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This is what Chay, the owner of a 6 location pizza brand, had to say about going through the 2008 financial collapse and now the Coronavirus situation.
On Tuesday March 17th I hosted 4 restaurant owners to talk about how they are tackling these tough times. The advice they all shared was amazing and will no doubt help many operators during this tough time. To view the full webinar, click below.
https://roiexperts.live/coronaviruswebinarhttps://www.youtube.com/embed/5DZES8HPIqU

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???? NOT FAKE NEWS: Marketing Food Discounts Are an Advertising Expense ????

Food costs associated with discounts hit marketing and promotions under your ad budgets, NOT your food cost!

If 100 people redeem a $4 item in one month, that’s $400 that hits the advertising line on profit loss… NOT your food cost!

If you associate your food costs with anything else, it throws everything off. You have to associate the expenses incurred on your promotions on the front-end to the advertising expense… NOT your food cost!

Promotions should go against your AD BUDGET!

Learn more here: https://roiexperts.live/67https://www.youtube.com/embed/LUm33Zzd_js

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???? FAKE NEWS: Marketing Discounts Hurt Food Costs ????

Food costs associated with discounts hit marketing and promotions under your ad budgets, NOT your food costs!

Learn more here: https://roiexperts.live/67https://www.youtube.com/embed/l2SjFARknmw

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Ask yourself: do you have a problem giving away an item that costs $5-$10 if you get an 8-to-1 ROI on the front end and up to a 30-to-1 ROI on the backend?

I HOPE NOT!

Remember, consumers don’t get addicted to FREE, so stop HOPING & PRAYING with your ad dollars!

Watch the full video here: https://roiexperts.live/66https://www.youtube.com/embed/jPjgoFtGxew

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“Click here to get your FREE steak” will build your BRAND and DOUBLE your customer visits. Just look at these stats!

“Free” isn’t bad!

Learn more here: https://roiexperts.live/66https://www.youtube.com/embed/cwQ_H0E6PVA

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Corona Virus & Your Restaurant

Now more than ever your marketing is MORE IMPORTANThttps://www.youtube.com/embed/sGZR1DVG_dc

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I recently got this direct mail piece from Caraba’s Italian Restaurants recently and at first I was impressed, but them I went through the promo and that’s where I think it took a wrong turn.https://www.youtube.com/embed/uqK81uwqeXQ

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